a bold and daring brag

I was in downtown Brooklyn recently and came across this daring claim that was posted on some scaffolding:

Yo, Brooklyn. Downtown Brooklyn—Fulton Street, to be exact—is the epicenter for sneaker culture, so if you’re going to hang a sign that says you’re the best sneaker store in Brooklyn (which is to say, the best in the world), you’d better have the juice to back it up.

I, of course, would look ridiculous in a pair of big red hightops. I think David Beckham named one of his kids Brooklyn. Is that correct?

That’s New York. A brag around every corner. Don’t even ASK where to get the best slice of pizza in town. You’ll start a pile up.